August 18 — A Focus on Marketing & Growth
Day two sessions will be conducted in the EPB PowerHouse at the Chattanooga Lookouts ballpark with shuttle service provided
7:30-8:30AM
Breakfast @ The Westin
8:30AM — Shuttle departure to EPB PowerHouse
9:00-9:20AM — Welcome & EPB Strategic Updates
Janet Rehberg, CEO-Elect, EPB
An overview of EPB priorities, vision, and appreciation for partner collaboration.
9:20-10:05AM — AI in Action: Panel Discussion
Hear how industry peers are using AI to transform and influence their broadband operations and marketing efforts. Moderated by Katie Espeseth, VP New Products at EPB. Panelists include:
- John Fredericks, Director of IT and Erwin Fiber, Erwin Utilities
- Joe Lightsey, Fiber Operations Manager, Tri-CoGo
- Rich Carpenter, VP Communications and IT Operations, EPB
- Rob Smith, VP Group Purchasing, NCTC
10:05-10:50AM — Winning with MVNO: The Power of Bundling
Eric Bergstrom, Sr. Director, Product Development & Strategy, NCTC
An overview of how broadband and cable providers are approaching mobile services as part of their broader customer strategy. This session will highlight real-world examples of how organizations are experimenting with bundled offerings, responding to increased competition, and evolving their service mix.
10:50-11:00AM — Break
11:00-11:45AM — Future of Communications: Trends & Disruptions
Daniel Crawley, Manager of Strategic Research, EPB
A forward-looking perspective on emerging technologies, market shifts, and what broadband providers must prepare for next.
11:45AM-1:00PM — Lunch & Networking
1:00-1:45PM — Insider's Tour of the New Home of the Chattanooga Lookouts
1:45-2:00PM — EPB Broadband Solutions Intros & Updates
The latest news from your dedicated partner team.
2:00-2:45PM — Marketing in the AI Era: Strategy, Automation & Growth
Andrew Scarbrough, CEO, Delegator
A deep dive into how AI is transforming digital marketing:
- Adapting to generative and conversational search
- Balancing automation with human creativity
- Preparing for agent-driven commerce
- Leveraging predictive analytics and AI bidding for maximum ROI
2:45-3:15PM — Roundtable: Your Top Questions Discussed
Sandra Tilley, SVP Brand Strategy, EPB
Katie Espeseth, VP New Products, EPB
You told us what's on your mind, now let's dig in and discuss topics including:
- What marketing and retention strategies are most effective against the larger competitors like Spectrum and Comcast?
- How do we retain and win back customers who switch providers based on price?
- What customer experience best practices can we share with one another?
- What SLA best practices should be considered across managed IT, hosted voice, cameras, and networking?
- How do data centers impact local communities, and what benefits do they create?
3:15-4:00PM — SEO & Thought Leadership in the Age of AI
Tim Parkin, President, Parkin Consulting
Learn how to stay visible and competitive in AI-driven search through:
- Thought leadership and unique perspectives
- Proprietary data and content strategies
- Building authority beyond traditional SEO tactics
4:00-5:45PM — Shuttle back to hotel & free time