August 18 — A Focus on Marketing & Growth
Day two sessions will be conducted in the EPB PowerHouse at the Chattanooga Lookouts ballpark with shuttle service provided
7:30-8:30AM
Breakfast @ The Westin
8:30AM — Shuttle departure to EPB PowerHouse
9:00-9:20AM — Welcome & EPB Strategic Updates
Janet Rehberg, CEO-Elect, EPB
An overview of EPB priorities, vision, and appreciation for partner collaboration.
9:20-9:50AM — AI in Action: NCTC Center of Excellence
NCTC (National Content & Technology Cooperative)
Learn how AI is transforming broadband operations and marketing, and discover resources available through NCTC to help members stay competitive.
9:50-10:50AM — Winning with MVNO: The Power of Bundling
NCTC
An overview of how broadband and cable providers are approaching mobile services as part of their broader customer strategy. This session will highlight real-world examples of how organizations are experimenting with bundled offerings, responding to increased competition, and evolving their service mix.
10:50-11:00AM — Break
11:00-11:45AM — Future of Communications: Trends & Disruptions
Daniel Crawley, Manager of Strategic Research, EPB
A forward-looking perspective on emerging technologies, market shifts, and what broadband providers must prepare for next.
11:45AM-1:00PM — Lunch & Networking
1:00-2:00PM — Insider's Tour of the New Home of the Chattanooga Lookouts
2:00-2:45PM — Marketing in the AI Era: Strategy, Automation & Growth
Andrew Scarbrough, CEO, Delegator
A deep dive into how AI is transforming digital marketing:
- Adapting to generative and conversational search
- Balancing automation with human creativity
- Preparing for agent-driven commerce
- Leveraging predictive analytics and AI bidding for maximum ROI
2:45-3:15PM — Competing in a Disrupted Broadband Market
Sandra Tilley, SVP Brand Strategy, EPB
Katie Espeseth, VP New Products
Insights into the evolving competitive landscape, including:
- Impact of 5G and satellite providers
- Pricing pressures and promotional strategies
- Messaging and bundling approaches to win market share
3:15-4:00PM — SEO & Thought Leadership in the Age of AI
Tim Parkin, President, Parkin Consulting
Learn how to stay visible and competitive in AI-driven search through:
- Thought leadership and unique perspectives
- Proprietary data and content strategies
- Building authority beyond traditional SEO tactics
4:00-5:45PM — Shuttle back to hotel & free time