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A Partnership Between
Native trees and shrubs provide food and natural habitats for local wildlife and help reduce soil erosion, without invading our landscape. Consider planting this species, which is indigenous to the southeastern United States.
Tree / Shrub Type


Callicarpa americana

A loose open shrub valued for its spectacular fruits. The relatively insignificant flowers develop into prolific bright violet to magenta berry-like fruit which encircles the stem. These fruits remain attractive for a long time, although they are generally gone before severe winter weather.

  • Dimensions: 6-10 feet tall, 6-10 feet wide
  • Water Use: Medium to wet
  • Light Requirement: Sun, Partial Shade
  • Soil Moisture: Medium to moist soil
  • Ornamental Use: Back of a shrub border, massed in large landscapes, bears more fruit if several are planted together.
  • Wildlife: Berries attract many bird and small mammal species, as well as butterflies.

Details: Beautyberry

Mature Size

H: 6'-10' W: 6'-10'

Water Requirements

Medium / Wet

Light Requirements

Sun / Partial Shade

Soil Moisture

Medium / Moist


Flowers / Fruits

Wildlife Value

Attracts / Food