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Water Heater Incentive

Get $800 back when you install a Heat Pump Water Heater

See what qualifies

Invest in your family’s comfort with the most energy-efficient water heater for your new home build

You rely on it every time you take a shower, and it’s one of your home’s biggest energy users. But choosing the wrong water heater can put your energy costs in hot water. Earn a $800 incentive when you install an energy-efficient Heat Pump Water Heater during the construction of your new home.

Why a Heat Pump Water Heater?

  • They use 70% less energy to save big on energy costs*
  • Get a tax incentive of 30% of the purchase price until 2032
  • Incentives + rebates + energy savings = pays for itself in no time
  • Heat Pump Water Heaters last longer than conventional water heaters
  • Environmentally-friendly, producing fewer greenhouse gas emissions

*Energy Star

Available Water Heater Rebate


Heat Pump Water Heater 1,2


$800 per unit

Eligibility Requirements

1 Must be installed by an approved Quality Contractor Network member and meet EPB and TVA standards effective on installation date. All measures, except window replacement eligible for TVA program financing.

2 Must replace existing unit(s)

Connect with a Pro

EPB Energy ProsSM can help you build better now for long-term cost savings and fiber-ready connectivity. Learn more about the EPB Smart Build Program.

What to look for in a new Heat Pump Water Heater

  • The right size – for your family (most common is 40-50 gallons)
  • Uniform Efficiency Factor (UEF) – 2.75-3.5 for heat pump water heater
  • Energy Star-certified – means its rated as the most energy efficient
  • Warranty – make sure it’s protected, including parts & labor

HVAC Incentive

Get up to $1,500 back on new HVAC systems

HERS® Incentive

Build energy-efficient and earn $300

Schedule your EPB Energy Pros Appointment

Choose the way you'd like to set up your Home Energy Checkup, phone consultation or get started with our Smart Build Program.