In J.D. Power’s second U.S. Utility Brand Appeal Index Study, customers recognized EPB for innovation, reputation and trust, according to the report issued July 23, 2025. EPB’s scores, based entirely on customer surveys, ranked EPB the top Midsize Utility in the South in Brand Appeal for the second year in a row. The study relies on customer feedback to generate Brand Appeal Indices for 151 electric and gas utilities across the country.
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