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27 July 2026 · 3 min. read

EPB #1 for Brand Appeal in South Region: JD Power 2026 U.S. Utility Residential Brand Appeal Index Study

Media Statement:

JD Power has ranked EPB #1 in the South Region for Brand Appeal, according to its 2026 U.S. Utility Residential Brand Appeal Index Study. EPB achieved the highest score in the south region, based on company reputation, customer trust and marketing execution, measured exclusively by customer surveys. EPB has ranked top in the South Region since the Brand Index was announced in 2024.

The JD Power Brand Appeal Index is separate from its U.S. Electric Utility Residential Customer Satisfaction StudySM, which has recognized EPB for 10 consecutive years as the Best in Customer Satisfaction for Residential Electric Service in the South among Midsize Utilities. Like the Brand Appeal Index, the JD Power U.S. Electric Utility Residential Customer Satisfaction Study is based on customer surveys.

“Thank you to our customers for their confidence in EPB,” said EPB President and CEO-Elect Janet Rehberg. “All day, every day, our team strives to work toward our mission of enhancing quality of life. Honors like this would not be possible without the dedication they devote to meeting our customers' high expectations.”

About EPB

Located in Chattanooga, Tennessee, EPB is a nationally recognized energy and communications provider with a mission to enhance quality of life for the people it serves across its 600-square-mile service area. Starting in 2010, EPB gained notice as a national model for building and utilizing its 100% fiber-to-the-home network to deliver cutting-edge services such as the world’s fastest community-wide internet, now with service up to 25 Gig, and the nation’s most advanced automated electric grid.

As a pioneer in fiber optic innovation, EPB also launched EPB Quantum℠ to provide access to cutting-edge quantum technology platforms and help innovators bring paradigm-shifting solutions into the real world. With the launch of EPB Quantum Network® in 2023 and EPB Quantum Computing℠ (coming in 2026), EPB Quantum offers the most comprehensive, commercially available quantum technology platform in the U.S.

Learn more at epb.com and EPBQuantum.com.

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