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22 November 2023 · 4 min. read

EPB Unveils Holiday Windows and Participates in New Holiday Tradition

CHATTANOOGA, Tenn. (Nov. 22, 2023) – Continuing an 80+ year tradition, EPB unveiled its annual holiday windows this evening at its main office in downtown Chattanooga at 10 West Martin Luther King, Jr. Boulevard. This year’s theme “Under the Sea” gives a peek into a world of sparkling underwater enchantment. EPB’s Holiday Windows come alive with shimmering coral reefs, playful sea creatures and a sense of wonder that captures the true magic of the holidays. Window displays are visible on the Market and Broad Street sides of the building and extend into Miller Park, which will host the inaugural Festive Forest hosted by the Better Business Bureau of Southeast Tennessee and Northwest Georgia.

What to know:

  • What: EPB Holiday Windows featuring “Under the Sea”
  • Where: Corner of Market St. and MLK Blvd., and Broad St. and MLK Blvd.
  • When: Thanksgiving through early January 2024
  • Parking: EPB garage, street parking or surface lots
  • Don’t miss: BBB’s Festive Forest at Miller Park

“EPB’s Holiday Windows are a wonderful way to kick off the season,” said Chattanooga Mayor Tim Kelly. “The windows are always a treat, and the underwater theme is sure to delight and surprise. This is a tradition for all ages.”

“The EPB Holiday Windows are a Chattanooga treasure I enjoy getting to share with my family, as mine did with me,” said Hamilton County Mayor Weston Wamp. “The level of skill and creativity is inspiring, and incorporating our area students exposes them to important opportunities to apply what they learned in a real-world setting.”

STEM School Chattanooga students joined EPB volunteers again this year, applying their skills to festive components of the window scenes.

“Our students were so excited to participate in the EPB Holiday Windows again this year,” said STEM School Chattanooga Principal Jim David. “I’m so proud of their contributions and can’t wait for our community to enjoy their work.”

EPB employees began preparing for the window displays this summer, beginning with the selection of a theme followed by design and construction.

“Every year, I’m amazed to see the contributions of our own employee volunteers and enjoy seeing families share this tradition across generations,” said EPB President & CEO David Wade. “We are proud to be part of our community’s holiday celebration.”

“We invite our community and visitors to share our ‘Under the Sea’ adventure during the holidays,” said EPB’s Lauren Obermark who leads the Holiday Windows project. “Since EPB began the windows tradition by promoting war bonds during the 1940s, we’re challenged every year to come up with something new, and every year our amazing team of elves develops something fresh and creative to give our community.”

EPB contributed to preparations for the Festive Forest led by the Better Business Bureau (BBB) of Southeast Tennessee and Northwest Georgia. The Festive Forest boasts 50 trees sponsored and decorated by area businesses.

“Downtown Chattanooga is a holiday destination, and we’re so pleased to contribute to what makes it special with the Festive Forest, thanks to the support of EPB and the City,” said BBB of Southeast Tennessee and Northwest Georgia President & CEO Michele Mason. “We’re also celebrating trust in our community. Festive Forest participants meet the BBB’s Standards of Trust.”

Public parking is available in EPB’s downtown garage, surrounding lots and metered spaces.


About EPB

With the mission of “enhancing quality of life in our community,” EPB is a municipal utility that delivers world-class energy and connectivity services to Chattanooga, Tennessee, and the surrounding area. In 2010, EPB completed a 100% fiber optic network accessible to all its customers as the basis for launching America’s first community-wide Gig speed internet. The company still operates the world’s fastest community-wide internet service today at speeds up to 25 Gig. EPB also utilizes Chattanooga’s fiber optic network as the communications backbone for the most advanced and highly automated power distribution system in the United States. In 2022, EPB continued its commitment to keeping Chattanooga on the cutting edge by establishing our nation’s first commercially available quantum network--EPB Quantum Network℠ powered by Qubitekk which aligns local job creation efforts with the national priority to accelerate the commercialization of quantum technology.

Since switching the lights on for its first electric customer in 1939, EPB has grown to serve a 600-square-mile service area with cutting-edge infrastructure that integrates power distribution and telecommunications. At the same time, EPB keeps customer benefit at the center of all its efforts, earning recognition from J.D. Power as the #1 Mid-Sized Utility in the South for the last seven consecutive years based on customer satisfaction ratings. Learn more at

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